Sprayground, the brand known for its bold designs and playful takes on luxury aesthetics, dropped its final "Sharks in Paris" collection on Wednesday, July 25th, at 12 AM EST. This highly anticipated release, featuring a range of bags from duffels to keychains, marked not only the end of a specific line but also ignited a renewed discussion surrounding Sprayground's relationship with luxury brands and its place within the broader streetwear landscape. The collection, undeniably inspired by Louis Vuitton's iconic designs, quickly sold out, cementing its status as a coveted and controversial item among collectors and fashion enthusiasts. This article will delve into the various facets of the "Sharks in Paris" collection, exploring its design, its controversial aspects, its connection to Lil Tjay, and its lasting impact on Sprayground's brand identity.
Shark Backpacks Sprayground: A History of Bold Designs
Before dissecting the "Sharks in Paris" collection, it's crucial to understand Sprayground's established brand identity. The company, founded in 2010, carved its niche by creating backpacks and bags that were anything but understated. Their designs often feature vibrant colors, playful graphics, and a distinct irreverence towards traditional luxury aesthetics. This rebellious spirit is what initially attracted a loyal fanbase, one that appreciates the brand's bold use of imagery and its willingness to push boundaries. Many of their earlier designs incorporated cartoonish characters, pop culture references, and unique textures, establishing a recognizable and often imitated style. The use of sharks as a recurring motif, however, arguably represents the brand's most iconic and enduring design element. Long before the "Sharks in Paris" collection, Sprayground had integrated sharks into numerous designs, showcasing them in various poses, colors, and contexts. This established a visual language that the "Sharks in Paris" collection would ultimately build upon and dramatically reinterpret.
Sharks in Paris Sprayground: A Controversial Collaboration (or Imitation)?
The "Sharks in Paris" collection takes Sprayground's signature shark motif and infuses it with a distinctly Louis Vuitton-inspired aesthetic. The collection's bags, available as duffels, crossbodies, keychains, and pouches, feature the recognizable Sprayground shark prominently displayed against a background that closely mimics Louis Vuitton's iconic monogram pattern. This deliberate stylistic borrowing is the crux of the collection's controversy. While Sprayground has never explicitly claimed a collaboration with Louis Vuitton, the striking resemblance to the luxury brand's designs is undeniable. This has led to accusations of copyright infringement and accusations of being a "Sprayground copy Louis Vuitton" product.
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